Education
Graduating in July 2024
Coursework:
Design for Behavior Change, Ethics and Values in Design, Leadership in Design, Systems Thinking, Form, Design for Social Impact, User-Centered Design for Marginalized Populations
Coursework:
Digital Media Design (UX), Visual Storytelling, Design Elements and Principles, Brand and Identity Design, Typography Design, Portfolio Development
Work Experience
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Designed frameworks and tools for assessing creativity levels and tracking developmental milestones, enabling clearer communication of outcomes and facilitating informed decision-making for parents regarding their child's creative growth
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Analyzed and interpreted complex mental models surrounding creativity in children by interviewing and utilizing systems thinking methodologies including causal loop diagrams, iceberg challenge and UML diagrams.
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Conducted interviews with parents, aimed at understanding perceptions of creativity and its benefits for their children
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Elevated the app's user navigation experience through generative research including user interviews, diary studies, card sorting and evaluated the design through usability testing which boosted the feature discovery CSAT score from 3.8 to 4.6
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Revamped the onboarding process to cater to a diverse user base of over a million semi-literate bike-taxi drivers by conducting behavioral qualitative research through user interviews resulting in a 148% increase in conversion rates
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Launched 14 products from conceptualization to implementation within stringent timelines, incorporating valuable user feedback, providing crucial support to developers, and overseeing production deployment
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Attained first 5K users by designing MVP from ideation to launch
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Collaborated with CEO, 2 software & machine learning engineers and a product manager to ship, monitor and iteratively refine implementation
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Conducted user interviews, competitor analysis and co-facilitated workshops with investors to narrow down on value proposition, define vision and discover opportunities for expansion
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Prototyped product vision for investors, helping secure seed funding
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Optimized 27 dashboard pages resulting in a 24% expansion of the service portfolio
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Enhanced user experience with comprehensive website navigation overhaul, addressing pain points for buyer and contractor groups, demonstrating hands-on problem-solving
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Established a robust design system, aligning with industry best practices, fostering a cohesive and user-centric interface, adding significant value to the overall design process.