Abe

Abe

Designerpreneur™ in LA

Work Experience

2021 — 2023
Los Angeles

Creative production company focused on strategic approach to brand, design and content.

Developed business model and creative strategy to position ourselves as the go-to firm for emerging companies. Worked with first time founders to accelerate their brand from product-market-fit to go-to-market.

2018 — 2021
Santa Monica, CA

Creative Group Head of Brand & Design, Global Consumer & Business Marketing – Snapchat, Snap Lab

Lead org through first ever complete rebrand
Oversaw design for first global ad campaign
Built team up to 13 FT + Freelance creatives
Worked on display > digital > print > motion
Built better processes cross-functionally
Partnered closely with executive leadership

2014 — 2018
Culver City

Founded independent and freelance practice
Lead pitching, strategy, design and production
Managed creative network, partners, vendors
Partnered with top tier agencies as consultant
Designed for print, digital, branding and social
Worked with Apple, Nike, Coke, Super Deluxe

2012 — 2014
Encinitas

Became company’s first digital visual designer
Introduced best in class approach to UX/UI
Transitioned brand from print only to digital
Created ecommerce, microsites, landing pages
Managed network of developers
Led Art Direction with internal photo studio