About
Product designer with a knack for solving complex scenarios and problems in fin-tech. With a deep passion for psychology and human-centered design, my approach is entwined with empathy and a strong desire to understand the requirements from all angles. Leveraging my expertise in design thinking, strategy, research, and prototyping, I enjoy collaborating with cross-functional teams to create innovative, scalable solutions that exceed expectations
Projects
Nokia Pure is a new and upcoming design system for Nokia eco-system. It was announced couple of weeks back and the system above all else is intuitive, scalable and sleek. I tried to recreate the design system in Figma for illustrative purposes. This includes,
1). Branding Wallpapers
2). Style Guide
3). Iconography
4). Illustrations
5). Design System
6). User Interface
Work Experience
Partnering with Hi ©, I am leading the design department for digital products. Currently, I’m working on a universal design kit which will include everything to turn your vision into prototype in mere seconds. Beside that, I have been working on websites, application designs, wallpapers, mockups and much more.
Currently at bSecure, I am leading the design department in building the most secure online checkout solution in Pakistan. I have a deep understanding of global payment systems, fin-tech constraints and regulations in Pakistan and e-commerce platforms.
Some of my accomplishments at my current role include launching Pakistan’s first One Page Checkout, improving the overall checkout performance by 25% and lastly launching TapTap - Pakistan’s most trusted marketplace application powered by bSecure checkout.
Transitioned to building the next wave of an eCommerce Marketplace using the checkout architecture that was executed and used by 100+ merchants. TapTap is a drop-shipping marketplace powered by the bSecure checkout for customers to explore, buy and get huge discounts across their favorite shops.
Responsible for designing and developing a news recommendation system based on double weighted session based learning technique.
Education
Certifications
UX Design certificate offered by Google, where I learned about the design thinking, methodology behind user flows, how to sharpen your eye as a designer along with introduction to the design tools.
Being the Vice Lead - Sponsorship and Community Outreach, my role revolved around attracting the industry sponsors for social & educational events, happening at National University of Computer and Emerging Sciences. Furthermore, I handled all the communication required between the team, our community, sponsors and speakers in order to keep everything arranged and on schedule in terms of all involved parties
Completed the training regarding financial challenges in professional as well as personal environment