GoDaddy-
→ Collaborated with GoDaddy’s UX Core team to design payment solutions for E-commerce, streamlining checkout processes.
→ Conducted and synthesized usability tests, uncovering key insights that improved the overall user experience by 15%.
→ Developed a research study plan that was adopted across teams, improving research accuracy and reducing redundancy.
→ Provided actionable insights for the research repository, increasing the team's efficiency in user data analysis.
→ Expanded and refined the core design system, integrating interactive components that improved development speed by 20%.
→ Collaborated with the engineering team to ensure the feasibility of design solutions, accelerating deployment by 15%.

Dell-
→ Enhanced Dell’s design system, defining language and guidelines that improved consistency across products by 25%.
→ Worked on a new Experience Management for IT Admin enterprise customers
Admin enterprise small business customers.
→ Led the redesign of transactional experiences in MyDell Mobile, simplifying processes and improving UX metrics by 20%.

Realtor.com -
I worked with the Huge design group handling the Realtor.com account. The objectives and goals that we worked on were to solve for and define four major brand pillars—Control, Guidance, Intelligence, and Advocacy. This was achieved by facilitating a series of brand workshops that were synthesized into digestible documentation for the stakeholders.

I facilitated strategic alignment with clients through frameworks such as workshops to define business objectives, goals, and measurable outcomes. I helped the internal team(s) understand stakeholders, customers, and end-users. I performed qualitative and quantitative research and turn them into digestible recommendations. I also executed rapid prototyping, to fine-tune the little big details for a polished experience on many initiatives.

My primary role is oriented toward early-stage, exploratory Product Design activities as well as the facilitation of design with non-designers. I also managed and lead a design team of 4-8 Product Designers. A big part of my role was allocated to participating and assisting in multiple Design Sprints. I also facilitated usability and A/B testing as well. I worked with top brands such as Verizon, Redbull Records, Sennheiser, Glide, WeWork, BBDO, and Waste Management.

Art Directed multiple projects ranging from web applications to native applications. I produced and implemented company-wide design processes/documentation for client project implementation. The top clients I worked with were Jib Jab (StoryBots) and Virgin America.