GoDaddy-

→ I worked with the GoDaddy UX Core product team alongside two other product designers on payments for E-commerce.

→ I facilitated usability testing and synthesis, expanded the core design system with documentation and guidelines, and introduced interactive components.

→ I also worked closely with the engineering team to validate the feasibility of ideations.

Dell-

→ I worked on growing their design system and language, documentation, defining guidelines, and interactive component work.

→ I also worked on a new Experience Management portal for Admin enterprise small business customers.

Realtor.com -
I worked with the Huge design group handling the Realtor.com account. The objectives and goals that we worked on were to solve for and define four major brand pillars—Control, Guidance, Intelligence, and Advocacy. This was achieved by facilitating a series of brand workshops that were synthesized into digestible documentation for the stakeholders.

I facilitated strategic alignment with clients through frameworks such as workshops to define business objectives, goals, and measurable outcomes. I helped the internal team(s) understand stakeholders, customers, and end-users. I performed qualitative and quantitative research and turn them into digestible recommendations. I also executed rapid prototyping, to fine-tune the little big details for a polished experience on many initiatives.

My primary role is oriented toward early-stage, exploratory Product Design activities as well as the facilitation of design with non-designers. I also managed and lead a design team of 4-8 Product Designers. A big part of my role was allocated to participating and assisting in multiple Design Sprints. I also facilitated usability and A/B testing as well. I worked with top brands such as Verizon, Redbull Records, Sennheiser, Glide, WeWork, BBDO, and Waste Management.

Art Directed multiple projects ranging from web applications to native applications. I produced and implemented company-wide design processes/documentation for client project implementation. The top clients I worked with were Jib Jab (StoryBots) and Virgin America.