```cv
gallery
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```

* **Founded the company; sold the company**

* **Built and led the product, engineering, and design teams**

* **Built the only B2C company with the technical capability and regulatory approval in banking, investing (retirement), and health insurance**

* **Built a feature set and design direction that has since been directly copied by [Gusto](https://twitter.com/CatchKristen/status/1321212601947312133?s=20&t=9p3X1Eh_DQ_jtbP57t2NzA), [Square](https://squareup.com/us/en/banking), [Cash App](https://cash.app/savings), [Wealthfront](https://www.wealthfront.com/blog/meet-autopilot-a-new-service-that-automates-your-savings-strategy/), [Found](https://found.com/taxes/), [Lance](https://www.lance.app/), and many more**

## **Product**

* **Led roadmap and product strategy**

* **Led scoping and specs for all major feature releases** \
  *Coordinated design, technical implementation, and operational reqs*

  * Autopilot/Autoroll

  * Tax Withholding *(via BaaS integration + Autoroll)*

  * Tax Payments *(via [IRS EFTPS](https://www.irs.gov/payments/eftps-the-electronic-federal-tax-payment-system) integration)*

  * Time Off, Emergency Savings, etc. *(via BaaS integration + Autoroll)*

  * Retirement *(Traditional, Roth, and [SEP](https://catch.co/post/catch-launches-sep-ira-retirement) IRAs)*

  * Health & Dental Insurance *(via [CMS Enhanced Direct Enrollment](https://www.cms.gov/programs-and-initiatives/health-insurance-marketplaces/direct-enrollment-and-enhanced-direct-enrollment))*

  * HSA w/Debit Card *(built and tested internally, but never launched)*

* **Led strategy and overall implementation for product integrations/providers**

  * Banking as a Service *(aka "BaaS" –* *[Unit](https://www.unit.co/), [Bond](https://www.bond.tech/), [BBVA Open Platform](https://www.bbva.com/en/bbva-launches-first-baas-platform-in-the-u-s/))*

  * Card Issuance *(Visa via [Unit](https://www.unit.co))*

  * Investment Brokerage *([Goldman Sachs Advisor Solutions](https://advisorsolutions.gs.com/home) fka Folio)*

  * Health Insurance *([CMS EDE](https://www.cms.gov/programs-and-initiatives/health-insurance-marketplaces/direct-enrollment-and-enhanced-direct-enrollment), [GAEP](https://www.cms.gov/CCIIO/Programs-and-Initiatives/State-Innovation-Waivers/Downloads/1332-GA-Suspension-Letter-of-GA-Access-Model-for-PY-2023.pdf))*

  * Account Aggregation *([Plaid](https://plaid.com/), [Quovo](https://www.forbes.com/sites/donnafuscaldo/2019/01/08/plaid-buys-quovo-in-its-first-major-acquisition/?sh=6cca0dbc648d))*

## **Design**

* **Built and led the design team** \
  *Served as the sole designer for the final year*

* **Led design of the major features** \
  *We mostly used [Figma](https://www.figma.com/) and [Notion](https://www.notion.so/), but occasionally used [Framer](https://www.framer.com/), [Play](https://www.createwithplay.com/), [Playbook](https://www.playbookux.com/), [ZeroHeight](https://zeroheight.com/)*

* **Led the brand redesign project** \
  *with [Red Antler](https://redantler.com/)*

## **Engineering**

* **Built and led the engineering organization**

  * Led hiring efforts, including sourcing, interviews, and offers

  * Managed frontend and backend team leads

* **Largest individual contributor to the apps codebase** \
  Web, iOS, and Android \
  *[React](https://reactjs.org/), [React Native](https://reactnative.dev/), [React Native for Web](https://necolas.github.io/react-native-web/), [React Navigation](https://reactnavigation.org/), [GraphQL](https://graphql.org/) via [Apollo Client](https://www.apollographql.com/docs/react/), [TypeScript](https://www.typescriptlang.org/)*

  * Contributed to most major feature development

  * Contributed to abstractions wrapping implementation for both web/native differences and size-based responsiveness. Every feature was built once and immediately worked across web/iOS/Android at all sizes.

  * Contributed to what was the only mobile app that supported enrolling in health insurance with tax credits (i.e. the only EDE mobile app).

  * Built CI/CD pipelines *([Bitrise](https://bitrise.io))* with code push *([AppCenter](https://appcenter.ms))*. Released to production daily with a fully automated/dynamic testing suite.

* **Built Catch’s public website and tools like [Plan Explorer](https://catch.co/explorer/plans?sid=58198a77-5c4c-4d17-b85b-ae52342786b3)** \
  *+ [Gatsby](https://www.gatsbyjs.com/docs)*

* **Built Catch’s internal admin tool** *\
  \+ [Electron](https://www.electronjs.org/)*

* **Led strategy/selection for analytics and observability**\
  *[Segment](https://segment.com/), [Mixpanel](https://mixpanel.com/), [Sentry](https://sentry.io/welcome/), [CloudWatch](https://aws.amazon.com/cloudwatch/), [Castle](https://castle.io/), [LogRocket](https://logrocket.com/)*

## **Operations**

* **Led regulatory compliance operations for Catch’s banking activities and identity verification program** \
  *KYC, CIP, OCC/BSA, NACHA*

  * Developed a tiering system and identity triangulation approach that achieved some of the lowest ACH return rates in all of fintech

* **Led regulatory compliance operations for Catch Capital Management, LLC** Registered Investment Adviser\
  *SEC/FINRA*

  * Served as principal Adviser/Representative ([Series 65 Exam](https://www.finra.org/registration-exams-ce/qualification-exams/series65))

  * Maintained SEC/FINRA obligations for RIA subsidiary registered federally under [67 FR 77619](https://www.govinfo.gov/app/details/FR-2002-12-18/02-31843).

* **Led regulatory compliance operations for Catch Insurance, LLC** \
  Licensed Insurance Agency/Brokerage\
  *CMS/CCIIO, states*

  * Served as principal Insurance Agent

  * Maintained state-by-state insurance obligations and licensing

  * Maintained CMS obligations, including annual audits required for [EDE](https://www.cms.gov/programs-and-initiatives/health-insurance-marketplaces/direct-enrollment-and-enhanced-direct-enrollment) program participation

    * Led four annual [NIST 800-53](https://csrc.nist.gov/publications/detail/sp/800-53/rev-5/final) privacy and security audits

    * Led two annual product audits

Catch

## **Head of Design & Frontend Architecture**

### **Command Center**

* **Designed new customer-facing web app from first principles**\
  *Figma*

* **Rebuilt it from the ground up to replace existing Dashboard**\
  *React 18 w/[RSC](https://react.dev/blog/2023/03/22/react-labs-what-we-have-been-working-on-march-2023), [Next.js 13](https://nextjs.org/blog/next-13), [Radix](https://www.radix-ui.com/primitives) & [shadcn/ui](https://ui.shadcn.com/), [Tailwind](https://adamwathan.me/css-utility-classes-and-separation-of-concerns/), Typescript, OpenAPI, Node/[Bun](https://bun.sh/), Terraform*

* **Introduced new architecture designed to consolidate a multigenerational set of React codebases** (for both internal and external uses)

* **Dramatically increased shipping velocity** (multiple times per week)

### **Website & Docs**

* **Designed and built new website** *(WIP)*\
  *Framer, Figma*

* **Designed and launched new [API documentation](https://docs.noyo.com)**\
  *[OpenAPI](https://www.openapis.org/), [Readme](https://readme.com/)*

### **Misc. Marketing**

* **Led iterative brand iteration** *(WIP)*

* **Built reusable Figma design system for asset generation**\
  (*Figma:) auto layout, variables, variants*

* **Various video production**\
  *FCP w/[Frame.io](https://frame.io/), [Spline](https://spline.design/), [Jitter](https://jitter.video/), After Effects (barely)*

* **Various other asset creation**\
  *Figma, Illustrator*

### **General**

* **Introduced org-wide WIP sharing/feedback**\
  *[Campsite](https://www.campsite.design/)*

  \
  *of \~85 employees:*

* **The only designer**

* **The only engineer primarily on front end**

Noyo

Head of Design & Frontend Architecture

Command Center

Website & Docs

Misc. Marketing

General