Aaron Binaco

Aaron Binaco

ACD-Strategist-Designer in Los Angeles, He/his

About

I'm a creative leader working across industry to build more impactful experiences through compelling storytelling, visual direction, and thoughtful design.

Work Experience

2024 — Now

Sundial is a creative studio working on strategy, storytelling, and design. We make the complex simple with precision and beauty. Intention and stewardship drive our process.

2022 — 2024
Freelance Creative Director at AAB

Working with brands to build more effective and impactful experiences. Leading creative + art direction + storytelling.

2021 — 2022
Los Angeles, CA

Lead strategy, art direction and product positioning across the Rivian brand architecture.

2020 — 2021

Oversaw art direction and strategy related to brand digital, e-commerce, editorial and social.

2019 — 2020
Creative Director at Dig Food Group
New York, NY

Oversaw the creative department and roadmap while executing a high volume of projects in parallel and against a fast-paced schedule and scrappy budget.

2018 — 2019
Sr. Art Director at Dig Food Group
New York, NY

Conceptualized, produced and delivered photo + video content across multiple channels. Developed content strategy and guidelines. Executed a company rebrand— distributed across a range of paid and owned media channels including digital, social, out-of-home and print.

2017 — 2018
Los Angeles, CA

Designed multi-media extensions across the Apple ecosystem.

2014 — 2017
Studio Director at William Waldron Studio
New York, NY

Ran the studio of photographer William Waldron. Lead production, staffing, pre & post production and art direction.

2009 — 2013

Managed internal photo and content studio, oversaw cross-departmental requests and fosters cross-functional relationships.

Volunteering

2016 — Now
Advisory Board Member at Cape Cod Modern House Trust

Education

2005 — 2009
BFA at School of Visual Arts
New York, NY

BFA Photography | Design, with honors

Contact