ACD-Strategist-Designer in Los Angeles, He/his
Interdisciplinary creative + strategist
Recently I have been working with clients to build more effective and impactful digital experiences—leading creative + art direction + strategy.
Lead strategy, art direction and product positioning across the Rivian brand architecture.
Oversaw art direction and strategy related to brand digital, e-commerce, editorial and social.
Oversaw the creative department and roadmap while executing a high volume of projects in parallel and against a fast-paced schedule and scrappy budget.
Conceptualized, produced and delivered photo + video content across multiple channels. Developed content strategy and guidelines. Executed a company rebrand— distributed across a range of paid and owned media channels including digital, social, out-of-home and print.
Designed multi-media extensions across the Apple ecosystem.
Ran the studio of photographer William Waldron. Lead production, staffing, pre & post production and art direction.
Managed internal photo and content studio, oversaw cross-departmental requests and fosters cross-functional relationships.
BFA Photography | Design, with honors