Hugo Raymond

Hugo Raymond

Designer Advocate @ Figma in London, UK, he/him

Looking forward to starting on some work with @kejk this weekend for

6 months ago

Side Projects

  • Working to bring together Design Engineers, UI Engineers, Design/Creative Technologists together to help discuss methodology, careers and fun side projects 💫



A talk looking into how to manage expectations of design systems with the broader support of product teams. How to align on shared and differing perceptions to help achieve the same goals.


The talk covered how to remain grounded whilst still being ambitious when starting out building a design system and my experience of this at Burberry.



Worked with Ed Yau on building out a Fashion Film Exhibition design as part of a British Council Brief.

Work Experience

2021 — Now
London, UK
  • Supporting and acting as the voice for the design community internally at Figma
2019 — 2021
London, UK
  • In-charge of Burberry's multi-platform Design System, overseeing the roadmap implemented by a team of Product & Visual Designers
  • Responsible for helping get digital products to customers faster by advising, co-ordinating and implementing changes from within the Digital Design team for Web with a tech first approach.
  • Assessing opportunities to reduce repetitive work in the design team by helping build custom tools.
  • Setting up of DesignOps team to provide governance on design tools, processes and wellbeing of the Digital Product Design Team based across two locations; London & Shanghai
2016 — 2019
Digital Business Analyst at Burberry
  • Collating requirements for campaigns in particular Burberry's February & September Shows along with other Marketing Campaigns and initiatives for product launch.
  • Delivering AR Tool on the Burberry App with Danny Sangra, Micro-site experiences for Gosha Rubchinskiy and Burberry SS17 Henry Moore-inspired collection.
  • Working with off-shore development teams to build features for the Mobile and Desktop platforms
  • Helping to deliver re-platforming of frontend to build out a responsive website using Agile methodology and iterative delivery cycles to give customers value faster.
  • Working closely with a wide team of stakeholders, principally with Design, Content, Merchandising, SEO and Analytics


2010 — 2014
Bachelor of Graphic Design at Ravensbourne College
2006 — 2010
Spanish & Portuguese (Joint Hons, BA) at University of Bristol
Bristol, UK

Studying Spanish and Portuguese as an undergrad student switching from Hispanic Studies.




Figma Designer / Developer Advocates