Focused on retail planning and merchant activations for ShopBack Payments.

• Spearheaded more than 10 merchant retail activations and drove at least 10% new Pay & PayLater users & 25% order uplift, with 15% cost reduction overall

• Spearheaded retail inventory tracking system for overall team efficiency

• Kickstarted retail rollouts & assisted with the introduction of retail request SOP (POSM, Retail Activation requests)

• Spearheaded POSM template design refreshments to solidify retail presence, resulted in a significant uplift in brand recognition after new designs were rolled out

• Managed internal coordination & conversations from start to end to ensure smooth operational rollout of POSM to 1,600 merchant outlets for ShopBack PayLater launch

• Managed external vendor relations & conversations from start to end for both merchant and event activations to monthly invoices and quotations

Focused on all things campaigns, content and creative production for Singapore.

• Managed and built out marketing campaign calendar for Singapore including brand and merchant, together with Singtel partner campaigns

• Managed marketing campaigns with key merchants - Klook, Omnidesk, Vaniday, and Anothersole

• Managed Singapore's social calendar, creative production and influencer outreach

Worked on hoolah's branding, B2C content and creative production as their first creative hire.

• Led and designed brand playbook and partner guidelines for internal and external brand usage

• Spearheaded and led regional design exercise for local adaptations

• Managed regional social media accounts (SG, MY, HK) content calendar and creative production

• Designed brand campaign collaterals - ads, EDM banners, website banners, social content and Tier 1 partner asset toolkits

• Creative directed and produced National Day and EOY Mega campaign shoots

• Managed external vendor relations for brand and event collaterals, POSM and OOH

Kickstarted my first social curation with a local fashion label, And Well Dressed.

• Content curation and design of social media posts
• Ad-hoc photography and set curation
• Ad-hoc writings for the label

The first (official) dip into the world of visual communication in a design consultancy firm.

• Design and editorial work
• Ad-hoc market research

• Led Event planning & execution; facilitated smooth onboarding for partner and event deployment from in-app Ticketing to ShopBack Pay on-ground

• Managed and secured 9 ShopBack merchants as part of Artbox 2024's ShopBack merchant line-up; 3 newly-signed leads via the event weekends

• Achieved 68% Ticketing sales and 300% GMV uplift ShopBack Pay transactions as compared to 2023's Artbox x ShopBack performance

• Led in project management, planning & execution of online channel planning

• Managed and secured at least 10 merchant leads for the Commercial team through this partnership

• At least 6.8% claims on campaign promotional code dispensed via the ION World of Rewards in-app game

• Achieved at least 1 million media impressions across ShopBack channels

• Led Creative Direction, Event planning & execution and budget planning; facilitated smooth event setup & teardown

• Managed and secured 10 merchant sponsorships from Zalora, LOOKFANTASTIC, POP MART, ActionCity, DrinkAid, Chong Qing Grilled Fish, Juz Scooop, The Style Soiree

• Maintained creative consistency and PR Kit curation in collaboration with the Creative team

• Managed and secured 2 artist collaborations for Event's key programming

• Achieved 68 social postings with more than 280K impressions; secured 8 new leads for 2024 ShopBack Crew lineup

• Overseen retail planning & execution, online and offline channel planning

• Facilitated smooth operations flow for POSM and Brand Ambassador deployments with the Operations team

• Achieved 10% OCBC FRANK usage of overall ShopBack orders; 2.9million media impressions achieved as Comic Con 2023's Official Rewards Partner

• Overseen retail planning to execution, VM planning and budget planning for the event

• Maintained consistency in creative direction for event in collaboration with Creative team, merchant and external vendor

• Facilitated smooth operations flow for POSM and Brand Ambassador deployments with the Operations team

• Achieved 144% and 244% from projected GMV and new ShopBack users target during the 2-day event respectively; 510K impressions during the event via ShopBack channels

• Overseen retail planning to execution for ShopBack's 9th Birthday Event and PR Kit curation

• Maintained consistency in creative direction for event in collaboration with the Creative and Partnerships team

• Facilitated smooth operations flow for POSM and Brand Ambassador deployments with the Operations team

• Achieved 118% from targeted new ShopBack users, with 310K media impressions

• Overseen retail planning to execution for ShopBack's Women's Weekend at Museum of Ice Cream Singapore

• Managed creative discussions and curated retail space look & feel while maintaining consistency in creative direction from online to offline with the Creative and Partnerships team

• Facilitated smooth operations flow for POSM and Brand Ambassador deployments with the Operations team

• Secured 15 media coverages, with at least 20K impressions

• Overseen retail planning to execution for ShopBack's booth within Xiaomi's event booth

• Maintained consistency in creative direction for event in collaboration with the Creative team

• Facilitated smooth operations flow for POSM and Brand Ambassador deployments with the Operations team

• Achieved 127% of targeted new ShopBack Pay users

• Maintained consistency in creative direction for event in collaboration with the Creative team

• Facilitated smooth operations flow for POSM and Brand Ambassador deployments with the Operations team

• Achieved 17% of targeted new ShopBack Pay users; secured 950K impressions as Official Payments Partner

• Achieved 220% uplift in new ShopBack users acquired through first Offline to Online initiative with Booking.com

• Overseen retail planning to execution for ShopBack's booth as a title sponsor, payment & ticketing partner

• Maintained consistency in creative direction for event in collaboration with the Creative team

• Facilitated smooth operations flow for POSM and Brand Ambassador deployments with the Operations team

• Drove 23% and 10% of targeted GMV and new ShopBack users during the event respectively; achieved 530K media impressions and 89K impressions via ShopBack channels

An ad pitch for Greenpeace HK to combat the overconsumption of fast fashion in Hong Kong — with minimalism

Festive season round-up featuring various hoolah merchants on hoolah Singapore IG Guides.

A festive Instagram editorial for Singapore homegrown jewellery brand, Curious Creatures.

An October horoscope guide for And Well Dressed.

Guide to learning how to dress for each of one's own unique curves, for And Well Dressed.