Tara Tsang
designer in toronto
About
Currently at SurveyMonkey 🐵✨. I design analysis tools, enabling the everyday user to unlock and present insights faster than ever.
Work Experience
Co-leading the first transformation work for the survey analysis experience at SVMK in 25 years.
Defined best practice guidelines on UX in hybrid environments (e.g. the Metaverse, IoT and XR environments)
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Shipped a high-impact browser extension workflow to bring Loopio where you are [1]
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Optimized review workflows with accurate usage tracking [2] - a number of small tweaks that yielded rave reviews + singlehandedly boosted NPS scores in 2022
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Reduced internal overhead when onboarding enterprise customers by automating the import of styled content
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Led a11y design & education initiatives [3]
Designed & shipped *the* pharmacy intake system (now used by healthcare giants e.g. Rexall, Shoppers, etc.) to facilitate the rollout of COVID vaccines. Within a few months, our solution allowed 7M+ Canadians to access care during the pandemic!
Co-led the design & inclusive research of an in-school solution to tackle youth homelessness [1]
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Designed & shipped a lightweight data analysis portal during the Ebola crisis
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Awarded a $4500 NSERC grant for increasing infectious disease awareness in the mobile app space
Volunteering
Providing resume & portfolio reviews and career advice for design students at Humber College
Certifications
Education
Wrote a thesis that was near & dear to my heart: exploratory design approaches + engineering education = student-led futures thinking and learning opportunities [1]