Tara Tsang

Tara Tsang

designer in toronto

About

Currently at SurveyMonkey 🐵✨. I design analysis tools, enabling the everyday user to unlock and present insights faster than ever.

Work Experience

2023 — Now
Toronto, Canada

Co-leading the first transformation work for the survey analysis experience at SVMK in 25 years.

2020 — 2023
Toronto, Canada

Defined best practice guidelines on UX in hybrid environments (e.g. the Metaverse, IoT and XR environments)

2021 — 2023
Toronto
  • Shipped a high-impact browser extension workflow to bring Loopio where you are [1]

  • Optimized review workflows with accurate usage tracking [2] - a number of small tweaks that yielded rave reviews + singlehandedly boosted NPS scores in 2022

  • Reduced internal overhead when onboarding enterprise customers by automating the import of styled content

  • Led a11y design & education initiatives [3]

2020 — 2021
Toronto

Designed & shipped *the* pharmacy intake system (now used by healthcare giants e.g. Rexall, Shoppers, etc.) to facilitate the rollout of COVID vaccines. Within a few months, our solution allowed 7M+ Canadians to access care during the pandemic!

2018 — 2020
Service designer & researcher at University of Toronto
  • Researched inclusive design principles for individuals with intellectual & developmental disorders (IDDs)

  • Designed a tabletop game to study time-based decisions in software engineering [1]

  • Investigated the role of information in grassroots PPE creation & delivery during COVID (TEDA) [2]

2019 — 2019
Toronto

Co-led the design & inclusive research of an in-school solution to tackle youth homelessness [1]

2017 — 2017
Toronto
  • Designed & shipped a lightweight data analysis portal during the Ebola crisis

  • Awarded a $4500 NSERC grant for increasing infectious disease awareness in the mobile app space

Volunteering

2024 — Now
Industry Mentor at Humber College
Toronto

Providing resume & portfolio reviews and career advice for design students at Humber College

Certifications

2024
Data-Driven Design from DesignLab
2023
UX Writing Microcredential from Seneca College

Education

2018 — 2021
Master of Information at University of Toronto

Wrote a thesis that was near & dear to my heart: exploratory design approaches + engineering education = student-led futures thinking and learning opportunities [1]

Contact

Google Scholar
LinkedIn