About
Product Designer with over 5 years of experience in UX/UI design and UX research, an analytical mindset and an entrepreneurial background.
My approach:
▪️ Focus on building lovemark relationships between businesses and customers.
▪️ Simplifying complex problems through minimalistic design.
▪️ Two heads are better than one. Collaborate, ask for feedback, reflect.
Contact
Work Experience
As a part of UX digital team, I design solutions for various products— from banking and insurance to mail and travel services. My role spans a wide spectrum, from running A/B tests to improve conversion rates, designing user funnels and dashboards, to managing design system and working closely with third-party partners.
Some of the outcomes:
— Increased conversion and engagement in travel products by running A/B test initiatives, achieving a +10% increase in conversion rate and setting a 3-year record in travel insurance share.
— Structured and updated 70% of the design system, automating workflows for a digital team of 5 designers, reducing QA time, and enhancing cross-functional collaboration with CMS and devs.
Designed B2C and SaaS products within a dynamic, fast-paced design team at a CSSDA award-winning studio, translating diverse clients' business objectives and user requirements into trend-led, user-centred products.
Led the design of a multimedia dashboard and CRM system in a stealth-mode startup. Partnered with the product manager to define user needs and solutions, and developers to refine designs and ensure usability and accessibility.
Designed web and mobile products across food, retail, and entertainment industries, reducing task completion time by 57% for a dessert purchasing flow, defining a design strategy for a mental health subscription service through surveys with 100+ participants, and co-founding an iOS app that achieved a 4.6/5 interest rating before handoff to development.
Collaborated with two startups in Silicon Valley to enhance their user experience: a portable streaming projector for kids with 75,000+ users and an ed-tech coding platform for young adults.
— Improved user satisfaction and brand awareness by conducting user research and designing the marketing campaign.
— Introduced new product features to a targeted audience segment and identified usability issues through user interviews and testing.
— Worked with stakeholders to establish goals, shared research insights, and collaborated with a cross-functional team to bring the UX process and advocate for user needs.
Launched and managed my own dessert business from scratch when moved to the UK, building a loyal customer base of 100+ within 7 months through a focus on customer experience and brand identity.
Projects
Internal tool
Co-founded an app for suggesting and tracking TV series in collaboration with a software engineer, received an overall interest rating of 4.6/5, and handed over to the implementation stage.
Reduced bounce rate and improved dessert purchasing flow, including the catalogue, customisation, and checkout, by reducing task completion time by 57%.
Designed a logo and brand identity concept for one of the oldest and largest libraries in Ukraine.
Designed a landing page and an e-commerce website for a linen clothes brand.
Identified a market niche and developed a design strategy for a mental health-centric subscription service by researching 10+ competitors and surveying 100+ women.
Education
9-month design program in UX/UI and Mobile Apps Design
Mathematics in Finances and Economy
Mathematics in Finances and Economy
Computer Science (System Analysis)
Certifications
14-week business program
Awards
Developed an interactive map of wartime crimes from the Center for Civil Liberties during the largest championship for IT specialists in Europe.
Volunteering
Active member of Ladies that UX London, a collaborative community with monthly in-person events (panels, workshops, design jams).