Led weekly collaboration with 20 designers to identify and prioritize product issues, designed mechanisms to optimize team efficiency: user feedback resolving, design cross-checking, and competitor researching

Designed experiential prototypes for 3 main features on the viewing experience, paid subscription, and creator dashboard, resulting in 100 million weekly video views growth, more active users, higher average viewing time, and more posted content

Conducted user research through behavior data analysis and interviews, created personas for users from diverse geographic and socioeconomic backgrounds

Managed the design for 2 new product branches on long-video content and a mini-program ecosystem, attracting millions of new daily active users and thousands of 3rd-party mini-programs, making Kuaishou a convenient super app

Granted 2 patents on the design of video-related strategies in China

Designed the core user flow for posts, from post creating, to reading and interacting, helped Weibo sustainably grow from 300 million monthly active users to 500 million with a pleasing user experience

Optimized the information architecture for all users’ home feed, established information layers and improved structures continuously, increased refresh rate by 6%, and upscaled Weibo content consumption

Mentored 5 junior UX designers on design thinking and the practical application of methodologies in 4 main features of Weibo, and a social product in Saudi Arabia

Facilitated workshops, sharing sessions, and team-building activities in the design center to inspire and enhance collaboration among team members

Defined and improved search experience by designing user search flow, input suggestions, and differentiated result styles for particular query types, making our product the second-largest search engine in China

Designed search results and front page interfaces for 4 sub-platforms under 360 Search (Q&A, wiki, music, and maps), explored new search interactions for PC and mobile devices brought over 500% DAU growth

Participated in the design of 360 Search App and 360 Novel App from scratch, together with the search feature for several other 360 apps with tens of millions of users

Granted 9 graphic user interface patents in China and the U.S.