About
Multi-discipline design and art director from London. Currently working as a Senior Creative at Nothing (nothing.tech) as part of their Brand & Creative team. Previously Senior Brand Designer at WeTransfer + Design Lead at Solo Coffee.
Select clients:
Adobe, Apple, Bureaux, House Captain, Nike Labs, Nikon, Notion, Nothing, Shutterstock, Solo Coffee, The North Face, Tour De Moon, Warner Bros., WeTransfer, WePresent, Woolmark, Zalando.
Contact
Work Experience
My role at Nothing involves art directing creative for major product launches, managing and expanding the brand’s design system, collaborating with multiple external vendors simultaneously and overseeing design across various brand touchpoints. I also help to manage a small team of in-house designers and feed into multiple global teams.
During my time in WeTransfer's Creative Studio I contributed to the expansion and development of WeTransfer’s brands, created award-winning digital experiences, and lead collaborative projects with clients including Adobe, LVMH, Warner Bros. and WePresent.
During my time at Solo Coffee I was tasked with refreshing their identity, product design and marketing creative as the brand grew.
Editorial and commercial projects for clients including Nikon, British Airways, and Mandarin Oriental.
Projects
Design and art Direction for WeTransfer's 2024 campaign for their new Pro subscription tier. The concept centres around what it means to be a creative professional, the 'pro' mindset, and whether any of us are even 'pro' at all. The campaign features stylised Pro lettering throughout, representing the wide spectrum of creative professionals. Everything was created in-house by the WeTrasnfer Creative Studio, partnering with motion studio Buck for some of the films and additional Pro lettering.
Design direction and graphic treatments for The North Face's heritage campaign, in partnership with Zalando. The campaign features model photography and product flatlays combined with archive catalogue scans spanning 1960s-2000s. Photography by Louis Beaver; motion work by Flávio Lourenço.
This identity was created to accompany the relaunch of WeTranfer's Advertising arm. Being data-led, the aim was to form something bold and easily consumable; a tool to elevate language and data as simply as possible.
Talk to the Moon is an immersive web experience, built for Tour De moon in collaboration WeTransfer, allowing users to have a conversation with ‘the Moon’.
The visual direction, user experience and interface were built from the ground up, with generative visuals, chat functionality and voice-to-text built in. The site was initially launched on WeTransfer, and was built on web for both Desktop and Mobile.
Awards:
↗ Creative Review Annual 2023: Honourable Mentions - Design
↗ The Lovie Awards: Silver Winner
Solo Coffee are a London-based cold brew coffee startup. When working there as a design lead, I was tasked with expanding the design of their identity, introducing new products, and rethinking the visual approach to their marketing as the business scaled.