About
Hi! 👋🏽 I'm a design & product leader, investor, and advisor. I grew up across three continents which made diversity & inclusion a core part of my values. I'm deeply passionate about community, B2B, emerging tech, and knowledge-sharing. I channel these interests through investing, advising, and side projects. I also looove playing pool 🎱
I'm currently SVP of Design & Marketing at Lattice, where I support an incredible group of people who span Brand Design, Product Design, Content Design, Research, Product Marketing, Content Marketing, Growth Marketing, and Demand Generation. We build people management software and our mission is to make the time we spend at work meaningful.
I founded two companies in the past and have consulted for others like Y Combinator, MIT Media Lab, Google, Front, and Greylock Partners. I previously led design at Teespring and was an early designer at Omada Health. Before design, I was a tech journalist.
I’m very passionate about sharing all of my learnings with others on similar journeys. Book time with me here: intro.co/jarederondu
Side Projects
High Resolution is a 25-episode video series where design leaders from companies like Airbnb, IDEO, Google, and Microsoft share how they drive business success through design. High Resolution has been streamed 7M+ times.
Work Experience
Started off as a design consultant back in 2015, working with the founders from day 1 of the company to shape and define the foundation of what would become Lattice (living room whiteboarding!). Eventually joined full-time in 2017, tasked with building out the design org (40+). I then stepped into a General Manager role, leading a multi-disciplinary Performance product org (Research/Design + Eng, Product, Data) which focused on building a world-class employee development and performance suite of products. When it made sense to switch back into a functional model (vs. a GM model), I stepped back into what is now my current role of SVP of Design.
Over the years, Lattice has grown into a robust platform that helps 5,000+ companies around the world support their employees and help make the time they spend at work meaningful. We've raised $330M to date and have waaaay more ahead of us than behind us.
- Designer: Google, Y Combinator, MIT Media Lab, Nuzzel, Front, Sprig, Fuel Capital, Vida Health
- Advisor: Ironclad, Switchboard, Designer Fund, Marvin, Owner, Portex, Wunderlist (acq'd by $MSFT), EatWith (acq'd by VizEat)
- Investor: Wish (IPO), Unsplash (exited), Inkbox (exited), Reforge, Winnie, Simple Health, Every, Meter, Rain Neuromorphics, Akash Systems, Catch, Payfully, Edge Case Research, Pipe, Carrot, Porter Road, Orderful, Omella, ThoughtSpot, Writer, Netlify, SuperDAO, Gradual, Worldcoin, Diagram, Alto Pharmacy, Compound, VStream, The Browser Company, Design To Be, Vori
We built a product and developer platform that helped people manage their online personal information and create/log into accounts seamlessly.
The vision was: "We're improving how you interact with online services, starting with sign-up and log-in forms. Every app and website wants information to identify you and protect your account. With Copper, enter that info once and then use it everywhere."
- Led creative direction for branding
- Designed iOS app, website, developer dashboard, and documentation
- Shipped June 2016, saw over 3,000 accounts created in the first week
- #1 on Product Hunt with over 2K upvotes (top 1% all-time) → producthunt.com/posts/copper
The mission is to remove every barrier between great ideas and bringing them to market. Teespring has since go through a pivot and rebrand (now Spring and still doing very well!)
- Joined early (~20) and saw the company grow to 600+
- Joined as first designer
- Shipped logo redesign
- Created photography studio + system
- Directly grew product/brand design team from 0 to 6
- Supported growth of overall design team (product/brand/graphic design) to 16
- Built product design team's process
- Team shipped v1 of company brand and product style guides
- Team shipped redesign to seller dashboard
- Team shipped Shopify integration
- Team shipped partnership with NFL w/ BizDev
Co-founded this publication with Drew Wilson to highlight design-focused startups and give the design community a voice in the tech industry. Built an incredible editorial team of 12 and launched a podcast that was the second largest in the design category at the time (streamed 1M+ times in < 2 yrs).
Volunteering
Adobe's Design Circle – a new collective of 26 leading voices in the design industry coming together to drive positive change in our profession through a focus on diversity, discourse, and development.
As part of this program, Adobe will award ten (10) $25,000 annual college scholarships – up to $100k over four years for each recipient. The scholarship is ideal for students going into experience design-related majors, with a focus on diverse candidates with financial need.
Founding member of Greylock's Consumer Design Community. Advising the Greylock Community team on consumer design topics, speakers and event formats, previously featuring speakers from Apple, Airbnb, Facebook, Google, and more. Advisor to two portfolio companies: Ironclad & EatWith (acquired).
Early mentor for Generation Design (Gen.D)—a mentorship program for college design students to connect with designers from leading tech startups within the a16z portfolio.
- Year 1 Mentee: Babson College → PM, Facebook
- Year 2 Mentee: Cornell University → Designer, Facebook
- Year 3 Mentee: Cornell University → PM, Facebook
- Year 4 Mentee: MIT → Design Intern, PlacePass