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About
I'm a writer who uses data to create high-converting SEO content that's written for humans, not just algorithms.
I work with SaaS brands and platforms delivering innovative MarTech and business tech solutions.
Current + past clients include Figma, Upwork, MemberSpace, 93x, Flux Academy, and BlendIM.
"I've worked closely with Emily to facilitate a strategic content strategy for my agency's website. Not only have we met our SEO objectives with keyword-driven, optimised content, Emily's articles are fun to read and easy to understand despite technical jargon and complex concepts." — Jodi Norris, 93x
Projects
Collaborated with the Figma team on writing / reviewing / QA-ing elements of the diagramming templates collection for FigJam users.
One in a series of "Upwork vs." competitor comparison articles designed to provide an informative, honest view of two platforms—gaining rank on related keywords without trashing or misrepresenting any company offerings.
Client-centric case study merging data with interviews to showcase the Upwork Enterprise platform and notable client successes.
I served as an e-commerce consultant on the team building and launching a fully bespoke digital publication and online store. Work included taxonomy development, optimization guidelines, client training, and WooCommerce integration / setup.
I developed original website content for BlendIM's agency launch. (Specifics about services and processes added by the client.)
I developed new messaging for the "Four Flux Academy Beliefs" and consulted with the Flux LTD team on overall web copy + microcopy in advance of a new site launch.
Writing
Work Experience
Premium SEO content writing and strategy services for B2B SaaS and platform brands in the MarTech and business tech space.
Clients include: 93x, Figma, MemberSpace, Shawley Marketing, Sparkfive, Upwork Inc., Vouris
Developed social media and email marketing initiatives that doubled customer interactions in less than two months. Created high-converting, technical and sales web copy for growing online retaileir within the automotive care industry.
Freelance reporting on local government and education matters.
Provided support to Pennsylvania-based arts programs, improving marketing materials and overall web presence.
Part of initial marketing team that helped to push a budding e-commerce store into a leading international restaurant supply brand.
Lead branding and post-launch marketing initiatives for a startup corporate tax law firm in Pennsylvania's capitol.
Volunteering
Education
Degree studies in English commmunications.
International programme with a focus on arts.