Emily Gertenbach
📈

Emily Gertenbach

B2B SEO Content Writer in Greater Boston

New SEO content strategy packages now live: egcreativecontent.com/seo-content-st…

2 years ago

About

I'm a writer who uses data to create high-converting SEO content that's written for humans, not just algorithms.

I work with SaaS brands and platforms delivering innovative MarTech and business tech solutions.

Current + past clients include Figma, Upwork, MemberSpace, 93x, Flux Academy, and BlendIM.

"I've worked closely with Emily to facilitate a strategic content strategy for my agency's website. Not only have we met our SEO objectives with keyword-driven, optimised content, Emily's articles are fun to read and easy to understand despite technical jargon and complex concepts." — Jodi Norris, 93x

Projects

2022

Collaborated with the Figma team on writing / reviewing / QA-ing elements of the diagramming templates collection for FigJam users.

2022

One in a series of "Upwork vs." competitor comparison articles designed to provide an informative, honest view of two platforms—gaining rank on related keywords without trashing or misrepresenting any company offerings.

2021

Client-centric case study merging data with interviews to showcase the Upwork Enterprise platform and notable client successes.

2021

I served as an e-commerce consultant on the team building and launching a fully bespoke digital publication and online store. Work included taxonomy development, optimization guidelines, client training, and WooCommerce integration / setup.

2020

I developed original website content for BlendIM's agency launch. (Specifics about services and processes added by the client.)

2020

I developed new messaging for the "Four Flux Academy Beliefs" and consulted with the Flux LTD team on overall web copy + microcopy in advance of a new site launch.

Work Experience

2019 — Now

Premium SEO content writing and strategy services for B2B SaaS and platform brands in the MarTech and business tech space.

Clients include: 93x, Figma, MemberSpace, Shawley Marketing, Sparkfive, Upwork Inc., Vouris

2017 — 2019
Senior Copywriter at Kleen-Rite Corporation

Developed social media and email marketing initiatives that doubled customer interactions in less than two months. Created high-converting, technical and sales web copy for growing online retaileir within the automotive care industry.

2017 — 2019
News Correspondent at LNP Media Group

Freelance reporting on local government and education matters.

2014 — 2017
Freelance Writer at Various

Provided support to Pennsylvania-based arts programs, improving marketing materials and overall web presence.

2011 — 2014
SEO Content Writer at WebstaurantStore, Inc.

Part of initial marketing team that helped to push a budding e-commerce store into a leading international restaurant supply brand.

2010 — 2011
Marketing Coordinator at Artell Law Group, LLC

Lead branding and post-launch marketing initiatives for a startup corporate tax law firm in Pennsylvania's capitol.

Volunteering

2013 — 2022
Volunteer circulation assistant, teacher at Lancaster Public Library

Education

2007 — 2011
Bachelor of Arts at Lebanon Valley College
Pennsylvania, USA

Degree studies in English commmunications.

2009 — 2009
London Metropolitan University
London, UK

International programme with a focus on arts.

LinkedIn