Deye Sarr

Deye Sarr

Art Direction & Content Strategy in Brooklyn, She/Her

About

I'm a designer with four years of experience and a background in graphic design, print production, packaging design, and user interface design with administrative & content strategy experience. Born and raised in Los Angeles, California, now based in Brooklyn, NY!

In my recent work, I've planned and executed campaigns for brands like Lazy Oaf and Adidas as an independent art director. At Brilliant, I’ve designed print-ready proofs to support manufacturing and created product mockups for clients like Reddit and Riot Games as a production designer. I've also designed treatment decks, web graphics, and live experiences/3D installations as a graphic designer at PHNTM.

Work Experience

2021 — Now
Art Director at Independent
  1. Developed and implemented campaigns for fashion brands such as Lazy Oaf and Adidas

  2. Designed pitch decks and websites for entertainment companies like EngineEars

2024 — Now
Remote
  1. Developed unique branding concepts for clients, enhancing brand visibility and messaging alignment

  2. Generated print-ready virtual proofs while adhering to production constraints

  3. Optimized product mockup workflows with efficient Photoshop templates

  4. Collaborated with client services team to ensure client satisfaction

  5. Designed custom artwork for Brilliant's digital platforms, improving online presence

2022 — Now
Los Angeles, CA
  1. Designed web experiences and conducted visual research to support project design and pitching activities, working with top brands such as Red Bull, Coca Cola, CASETiFY, Activision, and Wilson SportingGoods.

  2. Contributed to the development of a digital asset management system for cross-functional teams, enhancing internal collaboration and promoting streamlined workflows.

  3. Streamlined asset organization processes to improve accessibility and maximize efficiency in internal operations.

2018 — 2018
Playa Del Rey, Los Angeles

Awards

2022

An app that I collaborated on with law and UX students at Pace University in order to address & provide solutions for the power imbalance between tenants and landlords in Westchester county won first place at the Brooklyn Law Innovators Invitational

2022

Received acknowledgements for outstanding academic performance for spring semesters of 2020 & 2021

2022

I became a Google Scholar after becoming one of the recipients for their 2022 "Women in Tech" scholarship.

Features

2023

An interview I gave about my creative background for Creative Lives In Progress in collaboration with Lazy Oaf

2023

I was featured in a Lazy Oaf campaign for my contributions to the campaign as a photographer and as one of the featured subjects

2021

I was featured in Vogue as a result of working with my mentor Karlie Kloss to create promotional materials for her clothing line with Adidas

Projects

2023

Photography for Lazy Oaf DIY Campaign

2022
Access to Justice App at Haub School of Law at Pace University

Worked with law students and UX design students over the course of 15 weeks to design an app that would address the power imbalance between tenants and landlords in Westchester county by allowing tenants to keep records, organize with other tenants, view housing analytics for their zipcode, and get in contact with advocates

Certifications

2020
Design Innovation & Thinking from Design Factory NYC

I was awarded a certificate by the New York Chapter of the Design Factory for UI/ UX design on an app that I collaborated on with students at my school over the course of the spring semester of 2020

2018

I participated in a fully immersive French course in Senegal during the Summer of 2018 and was awarded a certification at the conclusion of the course.

Side Projects

2022
Photography
2021
3D Modeling

I started teaching myself how to sculpt and animate 3D models using ZBrush, Blender, and Cinema4D.

2021

Collaborated with my mentor Karlie Kloss to create promotional materials for her clothing line with Adidas.

2020
Adobe Designathons

I participated in two Adobe college design contests (Adobe x CreateSC: Virtual Designathon & College + Netflix Adobe Creative Jam) during quarantine, in which I led teams comprised of three other students both times in order to design apps in a 24-48 hour time span.

Education

2022 — 2023
London

I studied music production, vocals, and piano for a year as a student of the Creative Musicianship programme at ICMP London.

2020 — 2020
Virtual

Worked on web development projects using HTML, CSS, Python and Java languages while participating in Karlie Kloss's Kode With Klossy Web Development bootcamp, during which I connected with women in my field to discuss social issues and form mentor/mentee relationships

Contact