About
Copywriter and creative. Born in London, based in Amsterdam.
Currently Senior Creative Copywriter at WeTransfer. When I have time to spare, I write a newsletter and occasionally poems.
Previously DAZED, Reddit, Portas Agency, RANKIN, National Holocaust Museum, and Bath Film.
Projects
Copy for WeTransfer's 2024 campaign for the new Pro subscription.
The concept centres around what it means to be a creative professional, the 'pro' mindset... and whether any of us are even a 'pro' at all. Being a pro is more than being professional; it's producing, procrastinating, prototyping, and a bit of problem solving. (.. probably.) From this came the ‘Move It Like A Pro’ campaign—highlighting the highs, the lows, and the weird bits in between.
An online radio project bringing together
human memory and machine imagination, combining spoken contributions from a global roster of 30 influential creators, each of whom recalls a place that is special to them.
- supporting copywriter (prompt writing for AI engine, interview transcriptions, concepting).
The ubiquitous nature of T-shirts makes them a powerful tool for activism. “We Move in Circles” is an exhibition with WePresent guest curator Russell Tovey, remembering artists lost to AIDS. The exhibition showcases a rare collection of HIV/AIDS activism through protest art and T-shirts, alongside a screening of “Life is Excellent,” a documentary honouring the legacy of artist David Robilliard.
- copywriter (exhibition + collateral).
WeTransfer is more than just a company full of tech-nerds who love file-sharing — we're writers, farmers, musicians (amongst many other things). Spaces + Places is a portraiture series celebrating the faces - and their respective spaces - behind WeTransfer.
- art direction and copy (interviews for wetransfer.com).
Does the dream creative job really exist? With growing numbers of creatives feeling burnt out, underpaid, and overwhelmed by the industry, the 2002 report examines the tension between perception and reality. We spoke to 6,500 creatives about the very real cost of their dream jobs, and why the next-gen are prioritising joy.
- lead copywriter
A series of interviews on low-intervention/ regenerative farming for global wine-platform littlewine.co. (A project that I loved very much -- conducted in FR/ENG).
littlewine.io/winemaker-maga…
littlewine.io/winemaker-maga…
littlewine.io/winemaker-maga…
Editorial content for luxury fashion house Bally. Photographed by Camille Summers-Valli.
- editor (AD/CW)
Exhibitions
Writing
Awards
Work Experience
Founded in 2009 as the simplest way to send big files around the world, WeTransfer has since grown into an ecosystem of creative productivity tools and cultural organization, supporting the global community of creatives who rely on its tools every single day.
I've been lucky to work across (almost) everything that encompasses the weird, wonderful and at times whacky world of WeTransfer. From our editorial platform WePresent, to client pitches for our advertising space, to big brand campaigns.
Selected clients:
RANKIN
Portas Agency
The National Holocaust Museum
littlewine.co
Reddit
MAX&Co.